Recently Hyper 1 Digital has been working with numerous clients building up their online presence and training them how to utilise their WordPress website to increase their SEO ranking. After doing this training I decided to write a little post with 10 tips you can do to help your SEO ranking.
Your business may offer many services or products but your keywords need to be simple and aimed at the type of business, service or product range you have to offer. This will allow Google to pick up and clearly index your website to the correct keyword. Recently we have been working on our own keywords by utilising one of the main focuses of our business which we are now ranked on the 1st page of Google for "Remote IT Support Barnsley" and "Remote IT Support Doncaster".
A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. Since Google will only display between 50-60 characters in the title tag, you should keep title tags under 55 characters and try to drive people to click with compelling copy. You should also put keywords or topics towards the front of the title.
Heading tags should clearly tell the reader and search engines about the page’s topic. A search engine is able to identify the heading when it is tagged by bracketing text in <H1> within the page’s HTML (Note: If you have a CMS or COS like HubSpot or WordPress, this is usually coded in the background). Heading tags help tell a search engine the level of importance of the content by also using <H2> and <H3> tags. You can check your site’s current heading tags by viewing in HTML view.
In addition to what you should do with heading tags , you should also avoid a few things including:
Avoid using generic terms like “Home” or “Products”
Don’t put important information that would likely be your <H1> as an image.
While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name.
Google continues to use natural, quality inbound links as a main ranking factor. In 2016, you should closely monitor inbound links to ensure that they are constantly growing and that the inbound links come from quality websites.
Since 2011, Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. There are a few important things you can do to speed up site speed:
Test site speed using Google or a nice little tool we use called pingdom
Ensure your web server can handle you size of your company and website needs. Overloaded web servers can slow down load times.
You may also find that one of the following culprits is slowing down times:
Embedded videos or media
Using a lot of images
Images that are not compressed to minimize pixels before uploading - We use tinypng.com or WPSmush if it is a WordPress based website.
Using a lot of plugins
If you suspect any of the above are causing slow load times, you can find experts to help clean up your site or minimize the use of each.
With a big push to make the web world more secure, Google has began emphasizing the importance of utilizing HTTPS. While many websites have traditionally ran on a Hyper Text Transfer Protocal (HTTP), a Hyper Transfor Protocal Secure (HTTPS) ensures that a website is encrypted and cannot be hacked. With Google beginning to test the waters in using HTTPS as a ranking factor, it will be important to secure your website with HTTPS in 2016.
With nearly 40% of organic traffic coming from mobile devices in 2014, it should come as no surprise that mobile-friendly websites will rank better with Google. To ensure you are mobile optimized, you should be avoiding common mistakes described by Google including faulty redirects, mobile-only 404s, blocked media, and slow mobile load times.
Meta Descriptions are the little bit of information under the title when you search google. This information is a brief sales pitch to get those visitors through the digital door. We recommend that you utilise your meta descriptions to match each page of your website. Include your keywords and always make it user friendly.
Social Media is the key to increase your page views and increase your website ranking. Social media marketing is about interacting with your potential customers and exisiting customers. On every post we ALWAYS put a back link to our website if it is through Facebook, Twitter, Linked and Google+.
Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. If you’d like to discover how you could better optimize your website in 2016, request a marketing assessment from Hyper 1 Digital today.